Benefits of Influencer Marketing: Online & Offline

Today, social media influencers play a significant role in influencing consumers’ purchase decisions. It is almost like a digital version of the age-old word-of-mouth promotion, which is still considered one of the strongest influences on our purchase decisions. Let’s understand influencer marketing better and explore how it can benefit retailers by improving brand awareness, increasing social media reach, and developing reliability and trust, leading to better customer engagement.

Influencer marketing is quickly becoming an effective strategy for retailers seeking to engage with audiences. Influencers are widely known and admired as distinguished personalities in their respective fields as they build trust within their community through meaningful content and engagement.

So, your consumers are more likely to trust the influencers in a niche when they showcase your products and services through authentic experiences, reviews, and recommendations. In fact, the global influencer marketing platform market size is growing at a CAGR of 30.6% and is expected to reach 26.4 billion U.S. dollars by 2025. That speaks volumes for why more retailers are increasing their investments in influencer marketing.

Let’s uncover the numerous advantages of influencer marketing, both online and offline, and find out why it has become an essential element of the contemporary marketing landscape.

Benefits of Influencer Marketing

There is no doubt that influencer marketing is beneficial for brand awareness and overall business growth when 82% of brands say that they get better quality leads from influencer marketing than from any other campaign. Let’s take a closer look at some of the benefits of influencer marketing:

Enhanced brand awareness:

Collaborating with influencers improves brand awareness as they share content featuring your product within their community. It can be particularly helpful when launching a new product or collection.

Expand to a newer horizon:

When planning to venture into a new market, it makes sense to work with an influencer in your niche. It will familiarise your brand to the customers in the market as the products are showcased by someone they trust.

Social media reach:

Increasing your social media following with an influencer’s help drives more sales. Whenever these influencers endorse your product, their subscribers will likely follow you, thereby alleviating your social media marketing efforts.

Reliability and trust:

When you collaborate with an influencer, and they present your products in their content, it helps you build reputation, credibility, and trust. Additionally, encourage user-generated content to develop a relationship with your audience.

Better engagement with customers:

If you work with an influencer in your niche, you will likely gain more followers if they are interested in your product. Such a scenario allows you to engage with your followers and build reliability.

Increase in revenue:

Influencers can boost sales directly by sharing discount codes or endorsing your product and indirectly through increased brand awareness. You can also have customized discounts for to attract traffic on specific retail stores.

Boost online community:

Online community is a great place for people with the same interests to connect, chat, and share their thoughts. Build an online community with engaging content and a loyal customer base where you can connect and share stories with your customers. Influencers can help you build a community, nudging their followers to connect with your brand.

Offline Strategies for Influencer Marketing

While digital influencer marketing is the most widespread channel to boost your brand and increase revenue, there is also an emerging recognition for utilizing offline strategies through experiential marketing events, product launches, and exhibitions. Such offline events provide face-to-face interaction with your customers, which is a wonderful opportunity to create memorable experiences and develop genuine relationships.

So, if you are looking for strong brand messaging, a meaningful connection with your customers, and develop a lasting relationship, you can arrange for offline collaborations with the influencers.

After all, offline influencer marketing has existed even before the advent of social media. At that time, various marketing events were arranged, and retailers collaborated with influential people in their niche in a physical setting. After all, despite all the inconveniences, we still like human interaction. There lies the power of in-person, offline influencer marketing that allows you to connect with your customers at a deeper level that can develop into a meaningful relationship.

Conclusion

Influencer marketing is surely a game-changer that provides you with a distinctive opportunity to engage with your audiences in genuine and meaningful ways, both online and offline. It enables you to foster stronger customer relationships, enhance your brand’s credibility, and increase conversions by leveraging trusted voices in the niche.

Whether through social media content or live events, influencers make marketing feel more personal and relatable by linking consumers and brands. As competition intensifies, harnessing the potential of influencer marketing will expand your reach and leave lasting impressions that traditional marketing often misses. Adopting this strategy is a significant move toward cultivating brand loyalty and remaining relevant in a rapidly evolving “phygital” marketplace.

Connect with Archway and see your business grow further by tapping the full potential of influencer marketing.