{"version":"1.0","provider_name":"Archway","provider_url":"https:\/\/archway.com\/blog","author_name":"Archway","author_url":"https:\/\/archway.com\/blog\/author\/admin\/","title":"From Print to Placement: The Hidden Costs of Retail Marketing Campaigns - Archway","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"pUL20jaYov\"><a href=\"https:\/\/archway.com\/blog\/hidden-costs-of-retail-marketing-campaigns\/\">From Print to Placement: The Hidden Costs of Retail Marketing Campaigns<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/archway.com\/blog\/hidden-costs-of-retail-marketing-campaigns\/embed\/#?secret=pUL20jaYov\" width=\"600\" height=\"338\" title=\"&#8220;From Print to Placement: The Hidden Costs of Retail Marketing Campaigns&#8221; &#8212; Archway\" data-secret=\"pUL20jaYov\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/archway.com\/blog\/wp-content\/uploads\/2026\/06\/Hidden-Costs-of-Retail-Marketing-Campaigns.jpg","thumbnail_width":2121,"thumbnail_height":1414,"description":"Retail marketing campaigns typically start with a clear budget. Creative, print, media, distribution \u2014 line items that feel manageable on a spreadsheet. Then the campaign actually runs, and somewhere between the approved brief and the store shelf, the numbers stop adding up. Production delays. Vendor miscommunication. Shipments that arrive late or incomplete. Displays installed incorrectly. [&hellip;]"}