Archway Releases Research on National Marketing Fulfillment Programs
CATEGORY Press Room
Research shares latest findings on the state of marketing fulfillment and the customer experience
ROGERS, MINN. (November 17, 2011) –To help leading national marketers better understand marketing fulfillment’s role in campaigns, and its effect on the customer experience,
Archway, a leader in marketing fulfillment services, has released new research on managing the marketing supply chain.
The study, “
Next Generation Marketing Fulfillment,” provides insights on the marketing fulfillment practices of leading food and beverage, retail, pharmaceutical, consumer packaged goods, financial services, automotive, publishing, quick serve restaurant, and technology and communication companies. The results yield insights on how these companies are managing the marketing supply chain, beginning at the planning stage.
The study reveals:
- How industry-leading organizations approach marketing fulfillment
- What steps marketing leaders are taking to improve their marketing fulfillment efforts
- How marketing leaders are measuring their marketing fulfillment efforts
- How to drive revenues, cost-savings, and improve the customer experience
“While 37 percent of marketing professionals rate their approach to marketing fulfillment more effective than their peers, only 14 percent actually are classified as leaders in marketing fulfillment operations,” said Mike Moroz, president of Archway. “The study will show leading marketers where they stand compared to their peers in the effectiveness of their marketing fulfillment process, and uncover opportunities to improve customer touch points, and drive cost savings.”
The study was commissioned by Archway and conducted by Forrester Consulting. Hundreds of in-depth surveys were conducted with marketing professionals responsible for fulfillment to assess the current state of marketing fulfillment operations. To share the findings of the study, Archway conducted several webinars geared towards multiple industries.
Webinar Replays:
- Next Generation Marketing Fulfillment Part I
- Next Generation Marketing Fulfillment Part II, Benefits for Retailers
- Next Generation Marketing Fulfillment Part III, Benefits for Pharmaceutical Firms
- Next Generation Marketing Fulfillment Part IV, Benefits for Food & Beverage Companies
Archway has also created a
self-assessment tool to help marketers rate their current marketing fulfillment maturity level, and give helpful tips to improve their organization’s fulfillment maturity.
About Archway:
Archway is a leader in marketing fulfillment that looks beyond traditional order fulfillment to help companies streamline their marketing execution. Solutions reduce marketing operations costs, improve marketing execution processes and most importantly help improve the brand experience at every touch point. Services include
fulfillment, consumer programs, printing, call center, co-packing and re-packing and
transportation management. Archway is ranked on the Inc. 500|5000 list of fastest growing private companies and has approximately 1,500 employees and 4 million square feet of distribution space in 13 major metropolitan areas in North America. For more information visit
www.archway.com
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