A Roadmap to Optimizing Marketing Operations
CATEGORY In the News
DATE November 16, 2011
Unifying a company’s approach to marketing fulfillment activities could provide innovation while delivering cost savings
Even through the consolidation of companies, acquisitions, regulatory changes, and the re-organization of sales forces, the pharmaceutical marketing supply chain has largely stayed the same—fragmented. The industry has always been very good at driving down costs on manufacturing and the marketing strategy, but it is behind in evaluating the processes that actually execute campaigns—and is missing out on key ways to eliminate waste and cut costs. Read more...