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STUDY: Roadmap to Marketing Fulfillment Maturity for Retail Marketers
DATE January 26, 2011
In this two-page report for retail marketers, Forrester Consulting summarizes its Next-Generation Marketing Fulfillment study and delivers actionable recommendations, including a five-step roadmap to increase marketing fulfillment maturity.
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STUDY: Five Steps to Evolve Marketing Maturity for Food & Beverage Marketers
DATE January 26, 2011
In this report, Forrester summarizes its Next-Generation Marketing Fulfillment study for food and beverage marketers, and offers specialized recommendations, including questions you should be asking your vendors about preparedness, and five steps to evolve your marketing fulfillment process.
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STUDY: Next-Generation Marketing Fulfillment for Pharmaceutical Marketers
DATE January 26, 2011
In this two-page report, Forrester summarizes its Next-Generation Marketing Fulfillment study, discussing vendor fragmentation in the pharmaceutical marketing supply chain, and how to evolve the process in five steps. |
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STUDY: Next-Generation Marketing Fulfillment
DATE November 16, 2011
This research report, conducted by Forrester Consulting and
sponsored by Archway, shares how industry-leading organizations
are approaching marketing fulfillment, how leaders are measuring their
efforts, and offers recommendations to improve the supply chain.
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SURVEY: Marketing Fulfillment Self-Assessment
DATE July 28, 2011
This self-assessment survey, based on the marketing
maturity study conducted by Forrester Research, will rate your current
marketing fulfillment maturity level, let you know where your efforts
stand compared to your peers, and give you helpful tips to improve your
organization’s maturity.
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STUDY: Competitive Gain In The Demand Chain
DATE December 10, 2010
Sponsored by Archway Marketing Services, Inc., "Competitive
Gain In The Demand Chain" is a global study conducted by the CMO Council
combining a series of best practice interviews with a comprehensive
demand chain performance audit. This study, based on the
surveys of more than 100 senior marketing executives, addresses how well
marketing content and consumables are delivered to the front line, and
how much this impacts sales effectiveness, revenue
generation and customer retention.
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ARTICLE: Does Your Fulfillment Need a Tune Up?
DATE February 2, 2010
Key to any marketing fulfillment program’s success is attentive management that continually measures
the program for effectiveness and efficiency. This report discusses how reviewing the efficiency and
effectiveness of marketing campaigns through knowledgeable third party fulfillment providers can mean
significant savings.
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ARTICLE: Free Assessments Equal Hard Savings
DATE June 9, 2009
Sometimes you need a fresh pair of eyes to help identify improvement opportunities for
distributing your marketing materials. You know there may be a better way, but you don’t have the time to
research alternatives. Getting an expert to analyze your current processes and systems
for free doesn’t seem realistic, or does it?
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ARTICLE: How to Assess Your Marketing Operations
DATE June 2, 2009
When was the last time you reviewed your marketing operations? Performing annual
check ups on your processes is a great way to identify any cash leaks and implement
important time-cutting changes. To help
you determine if your operations need enhancing, ask yourself these questions.
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ARTICLE: Five Cost Cutting Tips
DATE March 10, 2009
Economic recession and trimmed budgets are driving the need
to save money wherever you can. These five tips will help you
renegotiate vendor contracts, maintain pass-through with corporate
initiatives, and drive efficiencies.
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ARTICLE: What One Thing Can I Do to Improve My Operations?
DATE March 3, 2009
By
listening to your vendors you’d be surprised at what you can learn and how much you can save.
Creative agencies, printers and fulfillment vendors are experts at what they do. Their knowledge and
expertise can significantly reduce your variable costs, and in this tough economy that’s important
savings you can redeploy elsewhere.
The following are two examples of valuable suggestions you could be receiving from your partners.
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WHITE PAPER: Transforming Marketing Departments into Marketing Powerhouses
DATE November 4, 2008
As the trend grows to pair creative marketing campaigns with measurable business results, more
companies rely on marketing operations management for an end-to-end solution that fully accounts for all
processes and technology within a marketing program for greater predictability in future campaigns.
This report details how utilizing marketing operation management can transform a marketing department
from practiced to powerful through tools like dashboards.
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