Compliance & Consolidation

  ARTICLE: A Roadmap to Optimizing Marketing Operations
DATE November 8, 2011
Unifying a company's approach to marketing fulfillment activities could provide innovation while delivering cost savings. 

 
ARTICLE: Benefit From Consolidated Partner Distribution
DATE April 7, 2009
If you are not already consolidating your materials with your retail channel partners, now may be the time. By combing your signage and promotional materials with your retail partners, you can receive the following benefits while making it easier for your partner to work with your company.
 
 
ARTICLE: 12 Tips For Consolidating Fulfillment Partners
DATE January 13, 2009
For many companies it can seem like a daunting task to consolidate multiple fulfillment vendors, find a new vendor or outsource an in-house operation. The thought alone can send even the best marketers screaming for their procurement departments. The risk of paying too much and getting too little is a chance no marketer is willing to take in these tight economic times.
 
 
WHITE PAPER: Can Marketing Fulfillment Vendor Consolidation Help You Move from Recession to Recovery?
DATE January 6, 2009
A survey conducted by MarketingProfs reveals the majority of over 600 marketing professionals adjusted their marketing budgets to accommodate an unstable economy, while research shows in the long run, the most successful businesses do not reduce their marketing spend regardless of economic climate. By consolidating marketing programs, businesses can reduce costs without cutting budgets or personnel.
 

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