With the introduction and growing popularity of e-books, there is debate in the publishing industry over the future of textbooks. According to a recent report from Xplana, the sales of digital textbooks in the U.S. in the next five years will account for more than 25 percent of total textbook sales in the higher education markets. If these predictions hold true, revenues for digital textbooks could top $1.5 billion.

Mobile technologies are already changing the landscape in many industries, and digital book technologies represent a huge shift for the traditional publishing industry. Consumers recognize the benefits of this digital shift:

• Less expensive than print books

• Readily available and convenient

• Ability to browse chapters online before purchasing

• Capacity to store numerous books on one device 

The impact of digital textbook sales means that a reduction in new print textbook sales as well as used book sales is eminent. Not only do digital book formats come cheaper, and with more convenience to consumers, it is also a way to deliver more customized content consumers expect.

Anticipating the Curve

There are many complexities involved in moving from the traditional format to a digital format, but the companies that can stay ahead of the innovation curve are sure to have an edge. At Archway, we experience the value of aligning our technological innovations with the pace of technology in our clients’ respective industries. We've seen time and time again that companies who are first to recognize emerging technologies quickly become the thought-leaders in that industry or product, and companies who lag behind can suffer for it. Continually adapting to new practices and analyzing what's new is a challenge for any company, but in the case of digital books, it has proved to be worth the investment.