Everyone knows about Facebook’s explosive growth and marketing power, but are companies leveraging the social technology in ways that make sense for business? According to Bluestreak Technology, if companies are not incorporating social media –especially Facebook – into their technology strategy in 2011, then they are missing an opportunity to interact with the single largest online community.  

New Heights

Facebook’s stats are impressive:

• Recent Hitwise data shows that Facebook ranks as the top visited site on the Internet.

• Half of Facebook’s more than 500 million active users visit the site daily, Facebook’s press room reports.

Organizations can take advantage by evaluating their business strategies to determine if they can benefit from the distribution potential and networking that Facebook offers, and find the right promotion to do so. By providing relevant content, promotions, or discounts to “fans,” many businesses are seeing their efforts rewarded by:

• Retaining their current customer base

• Attracting new customers 

Promotion Execution

With flexibility and speed-to-market being a key component to successful promotions, marketers need to use a flexible provider on the back-end to fulfill the consumer requests they hope to receive. Today, Archway fulfills product giveaways for numerous Fortune 500 companies on social sites like Facebook.