After all the growth we've seen over the last decade with gift cards is it really possible there is room for more growth? The answer is yes! We're expecting this momentum to continue for the years to come and we're not the only ones. In a recent report, by First Data, Prepaid Midyear Gift Card Performance Update shows that 2011 is still growing and expected to have healthy growth in Q4. 

It's been fascinating to watch this market's explosive growth over the last decade with the introduction of cards then dimensional cards, cards with sounds, even cards that smell. In such a young market, the industry continues to reinvent itself with new service offerings and modes of delivery. I look forward to what this holiday season will bring.

Here's a great article summarizing the findings of the report.