Best Practices

Order management has the potential to increase your return on investment, gather better data from the field, and ensure your users can easily order and receive the right materials the first time. As you assess if your system is up to par, consider what your OMS shouldn’t be.

I am a true believer in word of mouth advertising, and social networking sites like Facebook and Twitter have made this type of advertising move faster than ever. But if executed poorly, promotions on social sites can quickly alienate would-be loyal customers and hurt your brand’s image.

Social media sampling promotions and giveaways are powerful. According to Arbitron, nearly 60% of those who try a sample, plan to purchase that product. To expedite this sales cycle, and increase engagement, you need to make sure your materials get out the door, fast.

Pending economic and regulatory issues combined with the rising cost of fuel creates an urgent need for companies to create discipline in their transportation programs. Here are four ways you can control shipping costs in 2012.

Having a true marketing fulfillment partner, someone you can always rely on—through new product promotions, social media sampling frenzies and even recalls—is another one of the most critical relationships in the crazy game of marketing. Are you and your partner destined to partner together forever?

Lately, companies have come to us knowing that they need to evaluate or make a change in their process, but they’re not quite sure where to begin or how to start. How do you bring discipline to this multi-faceted marketing process?