Pharma & Life Sciences

The budgets of pharmaceutical programs are substantially greater than other industries, but expenses still need to be kept under control. One of the ways pharmaceutical marketers can control costs is by switching to a “pull” marketing fulfillment method.

As deliverers of life-saving products, pharmaceutical companies rely on a constant supply chain flow, perhaps more than any other industry. And after a natural disaster, like the recent tsunami and earthquake in Japan, many of us have been inspired to take a look at our own processes and disaster plans.