Entries for 'Megan Effertz'

Having a true marketing fulfillment partner, someone you can always rely on—through new product promotions, social media sampling frenzies and even recalls—is another one of the most critical relationships in the crazy game of marketing. Are you and your partner destined to partner together forever?

Lately, companies have come to us knowing that they need to evaluate or make a change in their process, but they’re not quite sure where to begin or how to start. How do you bring discipline to this multi-faceted marketing process?

Often, you hear people say, “business as usual,” or,  “everything is status quo,” as if it’s a good thing. But is it? Sixty percent of companies looking to change the way they do things never actually change. 

To assess the current state of marketing fulfillment and help marketers better understand fulfillment’s role in campaigns, Archway recently commissioned research by Forrester Consulting. The study's results were very revealing.

After all the growth we've seen over the last decade with gift cards is it really possible there is room for more growth? The answer is yes! We'r...

With the large number of Generation Y consumers driving, the automotive landscape has forever changed. Gen Y, consumers between the ages of 19 and 31, will account for 40 percent of the vehicle buying population by 2012.