Entries for 'Mike Moroz'

Social media sampling promotions and giveaways are powerful. According to Arbitron, nearly 60% of those who try a sample, plan to purchase that product. To expedite this sales cycle, and increase engagement, you need to make sure your materials get out the door, fast.

This is the year to drive sales and a great customer experience through an often-neglected facet of marketing-- marketing fulfillment. Take advantage of 2012’s clean slate to makeover what wasn’t really working in 2011.

As the number one requested gift, gift cards make up a $100 billion industry. But as the growth spike seen in recent years slows down, retailers are looking for creative ways to re-excite the consumer to buy, or re-load cards.

Every company battles with its yearly budget, and routinely finds small ways to try to keep costs low and meet higher and higher expectations. While the approach on budgeting in years past was to reduce budgets, this year’s emerging outlook is to invest more resources in finding strategic ways to reduce operational costs.

According to recent reports, the U.S. fast food industry is growing faster than the restaurant industry at approximately 4 percent each year. As the industry grows, frustration can easily mount when franchisees can’t get marketing materials that are targeted to their specific location. This tends to happen when little marketing support meets an ineffective marketing supply chain.