Entries for 'Jeremy Sacker'

I am a true believer in word of mouth advertising, and social networking sites like Facebook and Twitter have made this type of advertising move faster than ever. But if executed poorly, promotions on social sites can quickly alienate would-be loyal customers and hurt your brand’s image.

The budgets of pharmaceutical programs are substantially greater than other industries, but expenses still need to be kept under control. One of the ways pharmaceutical marketers can control costs is by switching to a “pull” marketing fulfillment method.

Each year, across every industry, companies try to find ways to cut costs. The consumer packaged goods (CPG) industry is no exception. We have seen for years that as CPG companies try to add value to their bottom line, they have studied and capitalized on shopping behavior and digital trends, but there is one area that is getting paid more and more attention: refining go-to-market models.