Archway Blog

Social media sampling promotions and giveaways are powerful. According to Arbitron, nearly 60% of those who try a sample, plan to purchase that product. To expedite this sales cycle, and increase engagement, you need to make sure your materials get out the door, fast.

Pending economic and regulatory issues combined with the rising cost of fuel creates an urgent need for companies to create discipline in their transportation programs. Here are four ways you can control shipping costs in 2012.

Having a true marketing fulfillment partner, someone you can always rely on—through new product promotions, social media sampling frenzies and even recalls—is another one of the most critical relationships in the crazy game of marketing. Are you and your partner destined to partner together forever?